How will you invest when the bull market ends-Growth, Value or Blend?

How will you invest when the bull market ends?

The present bull market has been raging for more than a decade and has reached dizzying heights in the last few years. 

Although the market looks strong with more than adequate liquidity, inflation fears are slowly creeping in, and the valuations are looking stretched. 

"It's only when the tide goes out that you learn who's been swimming naked." ― Warren E. Buffett

While the Fed and other governments are doing their best to keep the markets up, fundamentals will catch up sooner than later.  

In the last few years, you could be successful at investing in stocks, even with little or no proficiency, but how do you invest when the bull run ends?

Educating yourself with the fundamental principles of investing and the basics of economics and applying them is the only way to remain successful at investing during and after the bull run. 

Here are some basic concepts of stock market investing

Growth and value are two basic strategies in Stock / ETF / Mutual Funds Investing. Unfortunately, even seasoned investors are often confused between growth stocks and value stocks. 

What are Growth Stocks?

Growth stocks are typically shares of companies with a very high potential for growth in revenue and profits. They tend to outperform the broad market, particularly in the short to medium term. The PE ratio of such stocks is usually high in recognition of the potential manifold growth of the company

  1. What is PE Ratio?

P/E ratio = Market value per share / Earnings per share

The PE ratio(price-to-earnings ratio) measures the price you will pay for a share; relative to the company's annual income (Earnings). In other words, it helps you understand how much you will pay for each $1 of a company's earning. For Eg: If a company's P/E ratio is 20, you are paying $20 for $1 of profit per share.

A higher P/E ratio means that you will pay more for each unit of net income, and a lower PE ratio means you will pay less. 

But it is not always so simple. Sometimes when the PE is low, it also means that the stock is not in demand or the company is not likely to do well in future, so it is crucial to consider other factors before investing. 

The average P/E ratio for stocks is typically around 20 - 25, which means that the investors are willing to pay $20-$25 for each dollar of the company's profits. 

However, with certain industries like eCommerce, technology, Software, Fintech, Biotechnology, Aerospace and Defense, the PE ratios are typically high, >50. 

There are also industries where that average tends to be lower, <20. For Eg: Banking & Financial Services, Air Transport, Utilities, etc...

PE ratio can be used to measure the valuation of an individual stock like Apple or an index like S&P 500 or Nifty. 

The following is the PE Ratio chart of S&P 500 since 1871

Screen Shot 2021-06-14 at 11.39.38 AMSource:

When you look up for PE ratio of a stock, you will see two types of PE ratios;

  1. Trailing PE
  2. Forward PE
  • The trailing P/E ratio is determined by dividing the share price over the earnings per share in the last 12 months.
  • The forward P/E ratio is determined by dividing the share price over the company's likely earnings per share in the next 12 months.
  • While the trailing P/E is based on the company's actual performance, the forward P/E is based on performance estimates.

Screen Shot 2021-06-14 at 12.52.13 PM

Source: Yahoo Finance 

What are Value Stocks?

Sometimes, growth stocks may seem expensive and overvalued, so investors look for good companies at a bargain. Such a company's stocks are known as Value Stocks. They typically trade at a lower price relative to their intrinsic value and fundamentals( Revenue, Earning, and Dividends)

Despite having solid fundamentals, some stocks fall out of investors' favor or get affected due to an economic cycle or an adverse industry event, so they trade at lower prices. Such stocks are known as value stocks because they offer a good value for the money invested. 

Investors buy these stocks hoping that the share prices will rise in the future when the broader market recognizes their full potential.

Features of Growth stocks 

  1. Volatile For Eg: Tesla. With favorable conditions, growth stock prices can rise steeply, but they also fall quickly in unfavorable market conditions.
  2. Low or no dividends: for Eg: Amazon, Facebook, and Google: Growth stocks tend to reinvest their profits into the business. Hence, they pay very low or no dividends to the shareholders to fuel the company's rapid growth. 
  3. Easy to Spot - Growth stocks are typically large and upcoming companies hugging the spotlight on the TV and Internet, so not much research is required to invest in growth stocks. Investors following upcoming industries and trends can easily shortlist growth companies and invest in them.

Features of Value stocks 

  1. Stable: Bank of America, GlaxoSmithKline plc (GSK) Value stock prices are generally stable unless there are significant changes in the economy or the industry. 
  2. Dividend Income: Value stocks pay their shareholders good to attractive dividends at regular intervals to compensate for the rapid growth and keep them interested. For Eg: At&T - 7.09% Dividend as of 11th June 2021. 
  3. Research and Understanding: Finding and investing in value stocks takes a fair amount of knowledge, research, and time. Also, you should beware of value traps - stocks that look cheap but not necessarily good. 


Growth or Value or Blend?

While both growth and value investing are good investment strategies, the one you should go for depends on your financial goals, investing knowledge, preferences and market conditions. 

Historically, Growth stocks tend to fare well when interest rates are low and company earnings rise. However, they also tend to fall first when the markets are correcting. 


Value stocks generally lag behind growth stocks in a bull market, but they tend to fare better during periods of higher interest rates and inflation. With the pent-up demand continuous government stimulus, higher inflation, and interest rates are more likely in the next 2 - 3 years. 

On the other hand, growth stocks may also continue to do well because of excess liquidity and rising earnings.

Given the unclear market signals, it would be better to invest in a diversified portfolio of growth and value stocks with Bonds, Gold, and Cash to hedge against inflation and market corrections.

Also, now is an excellent time to review and rebalance your portfolio to book profits and scale down your portfolio risk.

Financial Planning and Investment Advice

As an Independent Financial Advisor, I can help you create a Holistic Financial Plan and a Robust Asset Allocation Strategy. 

We can choose from a wide range of Growth/Value Stocks, ETFs, and Mutual funds to suit your growth expectations and risk appetite. 

I can also help you regularly review your portfolio and rebalance when necessary. 

Click the link below to arrange a free consultation and start investing in stocks.

Click Here to Schedule an Online Meeting

About Damodhar Mata

Damodhar Mata - Financial Advisor in Dubai-2

Author, Blogger & Independent Financial Advisor. My goal is to give you actionable tools for creating passive income and building wealth. More than 10,000 expats have already used my ideas to jumpstart their journey towards financial independence. Connect with me to start yours...


15 minutes Discovery Call


The above content is intended to be used and must be used for information and education purposes only. It is very important to do your own analysis before making any investment based on your own personal circumstances.

You should take independent financial advice from a professional in connection with, or independently research and verify, any information that you find on our Website and wish to rely upon, whether for the purpose of making an investment decision or otherwise.

Investment Warnings

We would like to draw your attention to the following important investment warnings.

  • The value of shares and investments and the income derived from them can go down as well as up;
  • Investors may not get back the amount they invested 
  • Past performance is not a guide to future performance.





Read more